You hear more and more about search engine optimization, or SEO, these days than perhaps in years past. I believe that one simple reason is that search engines are becoming more and more popular. I strongly believe that most companies should look into search engine optimization. Even companies that are not too prevalent on the the internet should check out search engine optimization. In reality, search engine optimization can help out the smallest companies to the largest corporations. Search engine optimization is a fairly easy to understand concept. Basically it is a way of making a specific URL rank higher on a search engine results page. The concept might be easy, but the practice is much more complicated. To understand search engine optimization better, one first should understand search engines a little better. You should also realize that search engines have come a long way since the early days of the internet. The search engines from the nineteen nineties are much different than the search engines of today. If you own a business, no matter the size of the business, you should care about the visibility of your website. Basically you should care if your website is being found. If your website is not being found, than potential customers are almost literally walking away. Search engine optimization can improve how visible your website is, and in my opinion search engine optimization is best left to professionals. There are do it yourself search engine optimization plans out there, but unless you know what you are doing with a computer, do not even bother. Search engine optimization ranges in price so perhaps you can find something in your budget. To me the main idea behind search engine optimization is increasing your online presence. I would look at search engine optimization as an investment, and an important investment at that.